A company’s success depends upon its ability to make smart decisions and respond quickly in a highly volatile environment. When a company has a relevant and clearly stated Purpose, Mission, Vision, and Values, which are understood by all employees, both management and employees are in a superior position to put strategies and actions into place that propel the organization forward.
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considered completely inappropriate by top management.  In effect, the Mission of a company begins to define What business we're in, what we'll do, for whom and to what extent. Beyond Purpose which states the companies reason for being, the Mission Statement, at a high level, starts to scope out the space in which the company will compete, which may be further clarified in terms of product types, customer types, geography, etc. Mission statements provide focus, but they do not state how the goals o