Many food companies are investing significant funds in building awareness for their brands in the market, which can pay off amply in competitive, commodity markets. One highly publicized recall, however, can turn an established brand asset into a liability.
retail industry regulations
manufacturers, and distributors, plus retail and food service). Indeed, the stricter EU regulations make food processors legally bound to have traceability systems, even if their customers do not necessarily require them. This is applicable to the entire supply chain (production, storage, purchasing, quality control, and so forth), and to everything that contributes to food safety (including packaging, closures, seals, bottles, jars, and the like). This is in contrast to the former requirement to